Greg Norman to head Saudi-backed golf firm

Florida-based Australian golf legend Greg Norman has been appointed CEO of LIV Golf Investments, a new company whose majority shareholder is the Saudi Arabian government-backed Public Investment Fund. The fund’s chairman is Saudi crown prince Mohammed bin Salman.

Norman’s first announcement as head of the company was a $200 million commitment to underwrite ten Asian Tour events held across the continent as well as Europe and the Middle East. “We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways,” he stated.

Commissioner and CEO of the Asian Tour, Cho Minn Thant, described the development as the “single biggest […] in the history of the Asian Tour and a major milestone for professional golf.”

Breaking the News / IB

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