Florida-based Australian golf legend Greg Norman has been appointed CEO of LIV Golf Investments, a new company whose majority shareholder is the Saudi Arabian government-backed Public Investment Fund. The fund’s chairman is Saudi crown prince Mohammed bin Salman.
Norman’s first announcement as head of the company was a $200 million commitment to underwrite ten Asian Tour events held across the continent as well as Europe and the Middle East. “We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways,” he stated.
Commissioner and CEO of the Asian Tour, Cho Minn Thant, described the development as the “single biggest […] in the history of the Asian Tour and a major milestone for professional golf.”